I’m here to tell you if you didn’t come to SXSW…you lost. Sorry but it’s the truth, on to the award. This is totally subjective and only reflect the experience I had during this years SXSW
I’ve been to a few shows since I’ve lived in Austin and I think I’ve got a handle on what constitutes a good live show. The sound has to of course be on point, the artist themselves should have enough material to round out a satisfying and engaging set, the artists also must connect with the crowd and create something like a feedback loop where they connect with each other and perpetually feed off the energy. Odd Future and Currensy does both of those things at their show. You haven’t seen kids go crazy until you’ve seen an Odd Future show, hell I climbed on some speakers and stage dived my damn self without a doubt they bring an insane amount of energy. I know there is something of a debate on the internet about their aesthetic and whether they deserve the attention they’re getting now but after seeing them in person their movement is undeniable, their music is as lyrical, and the reaction they get from fans is rabid. but they don’t get the gold today.
Curren$y’s live show wasn’t as off the wall crazy as Odd Future’s but it did present a complete master at work. The crowd fed off of his energy but the vibe Curren$y brought was much more…mellow ha. His flow was as impeccable as it is on wax, his lyrics just as scrunch face inducing, but what really surprised me was the ease with which he commanded attention. Without yelling or imploring the crowd to “get live” Currensy commanded every eyeball in the room with an air of…ease. A lot of performers bring a bit of nervous energy to the stage which is totally understandable but Currensy performed like a man totally comfortable in his skin, cracking funny jokes, grooving and swaying in a way that I thought was impossible with his sound. Instead of standing in a few places and spitting Curren$y ran through his verbal gymnastics as if they were Soulja Boy simple and didn’t miss a beat. Warner Bros., after prematurely dropping Wiz Khalifa, made a smart investment in Curren$y
I really would like to recap the entire week but I just don’t have the time and I fear that my words just can’t do it justice, hopefully I’ll see y’all down here in Austin for SXSW next year.